BRIEF
- To drive conversions using a targeted interactive Remarketing approach 
OUR APPROACH
- We set up an interactive Dynamic Remarketing creative using DoubleClick Studio, Google Web Designer and the client's product XML feed
- Rules were carefully selected to maximise the client's ROI. These rules first show users products they have viewed, then similar products by category to fill the remaining slots in the creative
THE RESULT
- Relevant engaging ads which drive ROI
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