BRIEF
- To greatly improve the current creative trafficking process for our teams and the client. Previously every new creative would be made on an individual basis and have to be trafficked seperately
- Ensure no flexibility in design and layout was lost with the introduction of a new solution
OUR APPROACH
- We used Google Web Designer and DoubleClick Studio to create the ultimate simple yet flexible Dynamic template
- We designed the template so assets can get switched off to allow for a different layout, and text box overlays allow for easily inputting ad copy. Alternatively switching off the text boxes means images can be used instead, meaning the possibilities are endless
- Simple animation means almost all products and designs will work with the template
THE RESULTS
- ROI increased by 49.3% when showing a variety of creative variations to generic audiences
- ROI increased by 103.4% when showing specific audiences a creative that is relevant to them
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