BRIEF
- To solve the clients issue of having to create new banners every time they needed a change
- Provide the client with their first ever creative testing solution
OUR APPROACH
- We used a blend of the technical Dynamic and Rich Media capabilities in Google Web Designer to adhere to the client brief
- With not only strict brand guidelines but strict industry regulatory guidelines to adhere to, the project was challenging but rewarding as we were able to incorporate all of the elements we wanted to whilst giving the client the flexibility the client wanted in the banners
THE RESULTS
- Invaluable insight into how Virgin Money's audiences respond to different messaging, and what is the most important messaging for driving users down the funnel
- Better management of targeting through messaging to drive conversions
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