BRIEF
- To rebuild the clients' existing HTML banners as Dynamic templates to reduce the their ongoing display creative costs
- Ensure the animation and layout would work across a range of designs
OUR APPROACH
- We used Google Web Designer to build Dynamic templates of the banners, and worked closely with the client to ensure the template was up to scratch in terms of flexibility and brand accuracy
- Setting up a Google Doc feed in DoubleClick Studio means the media agency running these ads can quickly and easier update the feed to create new variations, to push them into their DoubleClick account
- Variation testing is now an achievable and seemless process which provides invaluable insight 
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