- To drive offline and online sales and increase store footfall
- Raise awareness to new store openings
- Help advertise their Deal of the Day products
- With such a large brief we took 3 approaches: creating tailored Dynamic brand creatives to drive new store openings and footfall (with relevant copy depening on the users location), creating Dynamic product creatives to drive online sales, and creating Rich Media creatives to push Screwfix's deal of the day products
- Our approach included making each creative project as long term flexible as possible in terms of updates, so the team could align with data signlals and seasonality to drive performance
- A full stack data driven campaign fueled by data signals, and optimised towards the best creative variations
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