- Encourage relevant users to apply for a 'Start Up Loan'
- Drive CTR and coversion rates
- Set up the ability to test messaging, imagery and landing pages, and show tailored creative to different audiences
- We decided the best way to target the right audiences would be through Dynamic creative in DoubleClick Studio
- This allows us to easily swap in different messaging and copy into a templated creative, depending on where the user is in the conversion funnel
- We pursued a slick and simply design to let the stores within the case studies in the creative shine through
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